Video content on the internet is becoming as ubiquitous as… cell phones. And for good reason. It has become one of the most important ways to effectively communicate with an audience, boost a company’s exposure and connect with consumers. It can benefit pretty much every business in one way or another, and there are so many ways in which video can be utilized. Let’s break it down:
In a world obsessed with instant gratification, short attention spans are plaguing the internet. When the average Joe visits a page without video, they’re on it for 7-12 seconds. Conversely, they’ll spend more than 40 seconds if there’s video, and most videos will be watched completely through, even if they’re not good. Businesses can get 4 to 7 times more response from video than from static text or graphics alone, and if there is a page that feature both video and text people generally watch the video and ignore the text (Be honest: how often do you read the description of YouTube videos?). Video content offers an engaging platform for concise and effective communication, keeping the attention of a fickle audience.
Everyone is fighting to be first on Google and video makes this a rather reasonable goal. If properly tagged or keyworded, a website is 53 times more likely to reach the front page of Google with a video than without. By creating a lot of short videos rather than a couple of long ones you can not only retain the attention of viewers, but drive more users to your site from YouTube and Google search results.
Connect with clients.
Videos are personal. When someone sees a smiling face on the other side of the screen, talking to them, explaining things, etc., it establishes a form of trust. They know that there’s a human being on the other side, not just a computer. The small fostering of trust makes a web browser much more likely to stay on your site, remember you in the future, and even use your product or service.
Video can benefit pretty much any business. Brands can use videos to introduce new products or lines. Companies can showcase services in a new way – to the average internet user, a talking human is much more helpful and engaging than a daunting block of text. Video ads and animation attract a lot of click-through traffic, and for retailers they often lead to more purchases. Video can be used to promote sales and special deals, and to share footage of special events and gatherings. Everyone can benefit from well-placed video.
“But how?” you might be asking. The potential is huge. (Don’t know where to start? Face3 Media can help develop content just for you.) If your website includes a feedback or testimonials page, why not feature a few videos of satisfied customers, rather than block quotes? It appeals to that personal side of people again. They can establish a connection with your client that makes them more likely to connect to your company. Is there a company event coming up? A special sale or a party of some sort? Using a promotional video on a website is much less expensive than a tv commercial and can reach many people worldwide. Informational videos are a great way to introduce people when you launch a new product or service, and you can even shoot a how-to video, detailing how to use a product, or a step-by-step guide to troubleshoot a problem.
Video content might seem tricky but it can be infinitely helpful in further developing your web presence, but Face3 is here to help. Below is a diverse sampling of videos we have produced, from intros to corporate event presentations, to a 2D animated music video.
Leveraging Short Videos for your Brand
How to Deal with Negative Feedback Online
Benefits & Unique Ways of Crowdsourcing Your Next Content Push
Interactive Game For Osheaga Music Festival 2014
Face3 Media Redesigns Your Summer Plans, Again
Cahier D’exercices Featured On Farfetch’s Video Contest 2012!