How do you build excitement for long running music festivals like Osheaga and Heavy Montreal? Every edition of these festivals showcases some of the best bands in rock, metal, and indie music for fans.
We were excited to build on the history of the festivals with the Fixi challenge. We asked 6 Montreal bike shops to create one-of-a-kind bikes with themes of Osheaga or Heavy Montreal. Fans could vote on their favorite bikes for a chance to win one for themselves. The Fixi challenge was a great way to promote the festivals as well as biking as a method of transport to the events.