The Computer Science program at the CEGEP level can provide all the skills, knowledge and training needed to win over industry employers. The problem? A widely held misconception that a university degree was the only way to break into the highly competitive field.
Which is why Face3 was tasked with creating the WhyComputerScience? campaign. We developed the brand to destroy the stigma surrounding the field. We provided the tools to interact with high schools and gave away brochures, posters, stickers, and more. The results speak for themselves. The program has now reversed the trend of falling applications has beaten the previous years’ numbers by a wide margin.
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