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Leveraging Short Videos for your Brand


The 21st century is the age of the video. Video content has become more popular than pictures and text combined. Why are they so popular and how can you use it for your band?

Why Are Videos so Successful?

Creative videos usually go viral and can help solidify your brand image. It will help you create a strong relationship with your customers. If a picture is worth a thousand words, imagine the things you could say with a video!

Social platforms like Facebook and Instagram prioritize videos as well. They grab attention like nothing else. Almost every major platform from Facebook to Snapchat has focused on video in the last few years.

Should You Use Video?

It’s no longer a question of if. It’s now a question of how you can effectively use video content. Sure, videos take much more time and effort to produce. It’s not as easy as writing a few pages or taking some pictures. However, they get people’s attention.

Videos combine pictures with audio and it’s almost impossible to ignore them in your newsfeed. Most social platforms now autoplay video content as you scroll past them. This catches your eye and you end up watching them unintentionally. If you want your viewers’ attention, nothing will grab it like a creative or funny video.

Creating Video Content

The best part about using video is how easy it is. You don’t need expensive equipment, the camera on your smartphone will do. You even have the option to record videos in advance or stream live for an audience.

The only thing you have to decide is which platforms to focus on as they are so many. Recorded videos are best if you have a story to tell. Live streams are better if you want to kickstart lively discussions, ask questions and invite comments from your customers. Make them feel like a part of the brand.

So what are you waiting for? Pick up that camera and start recording!

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